The 4C’s, Functional Building Blocks & Cisco’s S.O.C.I.A.L Approach

What do the 4C’s, functional building blocks and Cisco’s S.O.C.I.A.L approach all have in common that would see them all appear in a single blog? Answering this question from the perspective of each being separate entities my answer would be not a great deal except that they all relate to the use of social media in the business arena. Continue reading

Social Media for Non-Profits, SMB’s, & Large Business

When considering the differences that occur between the ways the three business types use social media I need to point out that the research that has been done has shown that there is not an international standard. Continue reading

Introduction

As a part of my business degree I have been required to create and utilize a blog, this is the result of that requirement.  Over the coming weeks I will also be posed some questions which I will be expected to answer by making use of my blog.   Continue reading